Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and increasing engagement. The technology has significantly grown in popularity over the last few years, and the AR market is expected to continue this trend.
It gives advertisers and marketers an opportunity to create innovative campaigns that integrate the digital world into the real world, AR is popular with a wide range of consumers, from children and tech-savvy millennials to baby boomers – basically, anyone owning a smartphone.
These are a few ways where we can apply them
On the display network, ads are generally shown in a two-dimensional interface. However, AR opens up a wide new range of possibilities in the third dimension. Where viewers could once only see ads directly ahead of them, they will now be able to see display ads in their peripheral vision. AR also allows for more detailed ads.
Being marketers and advertisers, we are all telling stories. AR gives you a more immersive platform to tell a story directing people to deeper content, game-like features, and bringing the consumers into the experience.
With augmented reality, we will be able to create unique experiences for buyers by bringing the companies in a digital virtual element. Creating virtual tours of a store or a factory can add an element of fun while allowing buyers to learn more about products or services.
Allow your customers' imagination to guide them as they virtually experience your product. The customer can scan a catalog to see what the end product looks like or how it would fit into your room. The simplicity makes it accessible to more creative minds who could help bridge the experience gap in e-commerce platforms.
With AR can make you go further by implement into the current social media tactics. Adding creative filters, animations, and interactions to everyday objects or products, while correlating to your brand values, can improve brand experiences. AR can be great for taking video strategies to the next level.